The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Hodges Subaru

Subaru and Hodges Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Five STARS for Five Years!  –  TJ M

2019 was the 5th year in a row that Hodges Subaru chose I HEART DOGS RESCUE AND ANIMAL HAVEN for their annual Share the love event held at the store. Santa and his helpers arrived to take pictures with all the pups and kids last December making it an amazing festive and LOVE filled event for all that attended. Unfortunately this year COVID has required us to make some major alterations but it certainly has not and will not stop the ultimate goal of helping find some permanent homes for these awesome pets!!! In 2019 over $27,000 was donated in an effort to help keep the wheels in motion over at the shelter and we have no plans on stopping there!

Lighthouse Fundraiser  –  Nichole G

On Sunday, September 22nd we hosted a Cars & Coffee fundraiser for Lighthouse on behalf of the Subaru Loves to Care initiative. Lighthouse provides direct services (food, shelter, rental/utility and other financial assistance, clothing, crisis referrals) and stability and housing programs that develop and support self-sufficiency. Lighthouse's mission is to solve the problems of poverty and homelessness by providing many services to those in need. For our event, we had several people/business donate prizes for a raffle we held. We also donated Subaru Gear for the raffle as well. Each raffle ticket was $5.00 which 100% of the proceeds went to Lighthouse. We raised $866.00 during our 3 hour event and Hodges Subaru matched the donated in its entirety which equals a total of $1734.00 donated!

Hodges Subaru brings light to cancer patients  –  Jamie R

On Tuesday, July 3rd 2019, the Michigan Chapter of the Leukemia & Lymphoma Society and Hodges Subaru had the pleasure of delivering 80 blankets to the Rose Cancer Center in Beaumont Hospital Royal Oak as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Hodges Subaru. This incredible act of generosity was warmly received by the Rose Center staff who were thrilled to distribute these comforting gifts to their patients. TJ Mendolia represented Hodges Subaru, and stated “I had a friend who passed from Leukemia, and have always wanted to do more to support LLS – I’m really glad our company is part of this program and supports this awesome cause.” He and the Hodges staff plan to explore forming a team for this year’s Detroit Light The Night event. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in Royal Oak & the Metro Detroit community.

Why I became a Subaru customer  –  Kate B

I've always bought American cars. I've only had Saturns, actually. When GM killed the brand I loved in 2008, I knew I'd eventually need to branch out and assumed I'd buy a Ford. I'm from Detroit and work in the arts - Ford and the Big 3 have supported the work of Detroit's arts and culture organizations for decades. In the last 10 years, though, that support has eroded. Combine that with the terrible blind spots in Ford's cars, and I wasn't sure where to look for a new car. Hodges Subaru of Ferndale, MI arrived with an answer just when I needed it. After supporting FernCare Free Medical Clinic, which I helped to found, for nearly a decade, Hodge's stepped up big time and became the Presenting Sponsor of our annual dinner last year. Not only did I have friends and family that loved their Subaru's, but Hodges made it clear to me that they love our community and support the same causes that I do. Thanks, Hodges - you've got a new loyal customer!

Hodges Subaru Delivers Loves to Care Blankets  –  Jo B

Hodges Subaru in Ferndale and LLS joined forces to give blankets out to Beaumont’s Rose Cancer Center in Royal Oak, MI. TJ Mendiola from Hodges Subaru, a long time Light the Night participant and supporter of LLS was thrilled to be a part of the Subaru Loves to Care partnership. The staff of Rose Cancer Center were ecstatic to receive Subaru’s generous gift of 70 blankets. They have seen an influx in new patients receiving treatment and were happy to be able to provide a small gift to warm patient’s hearts. Cheryl Bartley, along with additional staff, were in attendance and started distributing them to patients as soon as we arrived. Thanks to Beaumont’s Rose Cancer Center, Hodges Subaru and LLS, for joining forces to support those fighting cancer in our community!

Subaru Loves to Care Blanket Delivery  –  Alicia J

On July 6, 2017 Hodges Subaru of Ferndale and the Leukemia & Lymphoma Society delivered blankets to the Barbara Ann Karmanos Cancer Institute in Detroit, Michigan.

Subaru and NWF Love the Earth!  –  Julie L

We have been taking part in a Global Education Project through the National Wildlife Federation Program. For this project we have been teamed up with a school in Taiwan who is also working on the Biodiversity Pathway.In order to make our garden become a reality, the students have been researching the importance of pollinators, native birds and native plants. We planned which types of plants would work best in the areas we had selected for our gardens and worked to get the ground ready. The students had fundraisers and wrote letters to local businesses in order to gain further support for our project. We were able to raise over $1300.We wanted to incorporate art into our garden so our art teacher assisted us by having our students create garden stepping stones.The students worked diligently all year on this project and we were very excited that their hard work was recognized when Paula Tutman did a story on Channel 4 news about our project. The Livonia Observer came out and did an article for the local newspaper as well.

Yes, We'll Help You!  –  Mary D

It was a nice Saturday morning, weather wise, and I was running my usual Saturday errands. Eventually, I tried to put some items in the trunk area of my Outback. For some reason the hatch area would not open. Concerned, I thought, "I'll just go to the dealership". When I arrived at Hodges the bay door was open, so I drove right in and started explaining that the hatch would not open. Two men helped me and after a while, they got the hatch open. Took down my info. and told me to return on Monday. That's when I learned the dealerships was CLOSED on Saturday and one of the men was the Manager. They also called me on Monday to follow up with me.